At Astleys we appoint a dedicated, independent marketing firm who work closely with your local sales offices.
We recognise that along with an experienced sales team it is important that your home is showcased to its full potential to ensure success.
1. Photography and Floor Plans
When selling it is important that your home is present in the best possible light. We have a team of qualified individuals who are experts in capturing the correct property features. We also construct detailed indicative floor plans (both 2D and 3D) for all our properties.
2. Virtual Viewings
As discussed previously, we go a step further and provide 360° images of every room to maximise your chances of a potential viewing. Please note that this service is at an extra cost of £100 but is only payable when the property is sold or subsequently withdrawn. This is a really good marketing tool and we would strongly advise that you look at our existing case studies.
We combine well written property descriptions with photography and floor plans to ensure prospective purchasers have everything they need before an appointment is arranged.
4. The Internet
We know that 90% of purchasers start their property search online. We, therefore, use a number of digital marketing techniques to ensure your property can be seen by as many prospective purchasers as possible. All our properties are listed on our website as well as leading portals such as Zoopla and On The Market.
5. Social media
We are noticing that more effective marketing enquiries are generated from popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn. We have therefore appointed a specialist digital media agency to optimise our marketing exposure and ensure all our social media pages are relevant and engage with prospective purchasers.
Heard about our #Shortlist Campaign? We’ll also be able to provide active social media campaigns up to a maximum fee of £99 (inc. VAT), which includes a bespoke Facebook advertising budget*
*Maximum spend of £50.
6. Purchaser Network
We maintain a central database of potential purchasers, which is shared with all our sales offices. Your property will be matched out to these potential purchasers so we don’t even need to wait for the phone to ring. We will always be searching for that all-important prospective purchaser. We also have long-standing relationships with established investors should your home be ideally suited for a buy-to-let investment opportunity.
7. For Sale Boards
Although 90% of purchasers look online when making initial enquiries there is still up to 10% that don’t! We want to make sure you are covering 100% of the market. For sale, boards are still a very effective marketing tool for sellers. You may entice a purchaser that is not actively looking online but would consider a specific area, especially if it’s on their way to work.
8. Office Windows
Many of our enquiries come from potential purchasers walking into our offices. We therefore regularly update our window displays with the latest listings. We even have a digital touch screen situated at our local Morriston branch, which can be viewed 24/7.
9. Astleys Brand Advertising
In additional we ensure that we invest heavily in brand advertising and local community sponsorship to ensure we are able to engage with the local market and understand the needs of this prospective purchaser. Our brand presence is designed to put Astleys to the front of their mind for anyone looking to purchase a property.